Episode 11

Justin Levitch on Doing the Hard Things to Scale Your Business

Published on: 8th February, 2022

Justin Levitch - the President of RLAH Real Estate in the DC/Maryland/Virginia market - talks with Lee on some of the hard parts of building a brokerage. You know, the parts lots of people never talk about. RLAH has 370 agents and 6 Offices and $2B in sales in 2021. When Justin started with RLAH in 2012 they had 10 agents - many of whom stayed along for their massive growth.

Justin has also held many of the roles in the company - in an effort to first understand, then delegate. As well as empowering people to have success in that role - and stay out of their way.

Justin and Lee also talk on setting minimum standards of production and how crucial that is to keep a strong culture. With some great techniques for coaching up when people aren't meeting these.

It's also important to decide WHICH ideas are worth moving on - always new things and new tools in real estate - but choosing the right ones and staying consistent is key.

When you do add new tools or offerings, you also have to get adoption. Another particularly hard thing with Real Estate practitioners. Justin review key strategies for gaining momentum and adoption on new things.

Learn more about Justin and RLAH at https://www.rlahre.com/

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About the Podcast

Powering Real Estate
Strategy for Your Real Estate Business
Strategy for Your Real Estate Business

About your host

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Lee Adkins

Lee Adkins, an expert at all things real estate, serves as Head of Growth at Amplified Solutions, a consultancy that helps real estate professionals improve their systems, operations, and business strategies through virtual classes, validated resources, and one-on-one coaching.

Before starting his career in real estate, Lee was a successful bass player who toured the country with his band. Lee’s goal as a bass player was never to be a star, but to boost the performance of the band as a whole.
For almost three decades, Lee has brought that behind-the-scenes, team-first energy to his careers in both music and real estate operations. As National Program Director, he opened over a dozen hugely successful music camps. The program received coveted press coverage from blue-chip outlets like NBC Nightly News and People Magazine.

After getting his real estate license in 2006, Lee brought his passion for teamwork, operations and scalable strategy to the real estate business.

In 2012, Lee stopped selling properties entirely. His full-time job was getting agents and other real estate professionals on his team to work together and become as efficient, powerful, and profitable as possible. The team went from two leading agents doing $24 million in annual sales to every agent on the team performing well and closing deals, doing consistently over $65 million in annual sales. The team, which hit the top 100 list for Keller Williams International, was now running like a real business, and it made all the difference.

Lee then worked at a boutique brokerage office in Atlanta before settling into his role at Amplified Solutions.
Today, Lee offers operations coaching to real estate professionals all over the country. While no two clients of his are quite alike, they are all looking to take their real estate business to the next level. He teaches his clients how to be better owners, leaders, and operational thinkers. He also offers assistance in hiring and is especially good at helping clients pick out operations managers. After all, Lee knows another bass player when he sees one.