Episode 13

Stephanie Lanier on Making Hard Decisions to Build a Strong Business

Published on: 1st March, 2022

Hear from Stephanie Lanier, the Team Leader of Lanier Property Group on how she built a powerful team in Wilmington, NC. Stephanie is an excellent Leader and she has built a fantastic business.

She got into Real Estate in 2012, and very quickly become her own brokerage. Ultimately, she merged with Intracoastal Properties brokerage in 2020 and pivoted back to a team, and never looked back. They have built an incredibly strong culture around self-care, work-life rhythm, and trust.

Join Stephanie and Lee as they talk about her company's evolution, knowing your role, and trusting in others. They also cover leadership, accountability, and encouragement, as well as being there for people, and retaining agents and employees.

Stephanie also runs a company called The Inspiration Lab - an authentic place for women to learn and be inspired by one another. They help women foster meaningful connections through live events, online workshops, and original workbooks.

Here's one of the many free documents Stephanie shares on being a great leader and how to better encourage your people: https://www.theinspirationlab.co/deets-on-peeps

You can learn more about the Inspiration Lab: https://www.theinspirationlab.co/

And more about Lanier Property group: https://www.lanierpropertygroup.com/

Stephanie Lanier is the leader of Lanier Property Group, an award-winning real estate team at Intracoastal Realty in Wilmington, North Carolina. She is a winner of the North Carolina Association of REALTORS® Rising Star Award and was named to Wilmington’s Power 100 list in both 2019 and 2020. Also in 2020, Stephanie was selected as one of America’s Top 100 Real Estate Agents in North Carolina and received the Cape Fear CREW Award of Excellence for her dedication to advancing the careers of women in real estate. She was previously chosen as one of Wilmington’s Most Intriguing People and voted Best Real Estate Agent by the StarNews. She was also named to StarNews Media’s inaugural “40 Under 40” list in 2019. 

Stephanie is firmly invested in her hometown of Wilmington, North Carolina, named one of the South’s best coastal towns. She holds undergraduate and graduate degrees from the University of North Carolina Wilmington. Her commitment to the local community includes founding The Inspiration Lab, a community that provides teaching, tools, and connection for working women. Stephanie is particularly passionate about empowering women who want to grow their real estate businesses and those who own or want to start a small business. In 2019, Lanier Property Group and The Inspiration Lab teamed up to host a women’s conference in Wilmington with an entire day devoted to real estate and marketing. Hundreds of marketers, real estate agents, and REALTORS® from across the U.S. and Canada attended.


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About the Podcast

Powering Real Estate
Strategy for Your Real Estate Business
Strategy for Your Real Estate Business

About your host

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Lee Adkins

Lee Adkins, an expert at all things real estate, serves as Head of Growth at Amplified Solutions, a consultancy that helps real estate professionals improve their systems, operations, and business strategies through virtual classes, validated resources, and one-on-one coaching.

Before starting his career in real estate, Lee was a successful bass player who toured the country with his band. Lee’s goal as a bass player was never to be a star, but to boost the performance of the band as a whole.
For almost three decades, Lee has brought that behind-the-scenes, team-first energy to his careers in both music and real estate operations. As National Program Director, he opened over a dozen hugely successful music camps. The program received coveted press coverage from blue-chip outlets like NBC Nightly News and People Magazine.

After getting his real estate license in 2006, Lee brought his passion for teamwork, operations and scalable strategy to the real estate business.

In 2012, Lee stopped selling properties entirely. His full-time job was getting agents and other real estate professionals on his team to work together and become as efficient, powerful, and profitable as possible. The team went from two leading agents doing $24 million in annual sales to every agent on the team performing well and closing deals, doing consistently over $65 million in annual sales. The team, which hit the top 100 list for Keller Williams International, was now running like a real business, and it made all the difference.

Lee then worked at a boutique brokerage office in Atlanta before settling into his role at Amplified Solutions.
Today, Lee offers operations coaching to real estate professionals all over the country. While no two clients of his are quite alike, they are all looking to take their real estate business to the next level. He teaches his clients how to be better owners, leaders, and operational thinkers. He also offers assistance in hiring and is especially good at helping clients pick out operations managers. After all, Lee knows another bass player when he sees one.